A beautiful website that does not convert is a brochure. Here is the checklist we use to turn visitors into calls, bookings and sales.
1. One main action per page
Decide what you want visitors to do — book, call, buy, request a quote — and make that button visible at the top, repeated after key sections, and in the menu on mobile.
2. Clear value in five seconds
Your headline should say what you do, for whom and where: “Same-day emergency plumbing in Manchester, 24/7”. Not “Welcome to our website”.
3. Trust signals
- Real reviews and testimonials (only genuine ones).
- Years in business, number of clients, certifications, guarantees.
- Photos of your team and premises.
- Clear prices or “from” prices.
4. Remove friction
- Short forms: name, email or phone, message. Ask the rest later.
- Click-to-call and WhatsApp buttons on mobile.
- Online booking instead of “call us to book”.
5. Answer objections
A FAQ answering price, delays, cancellation, guarantees and payment methods removes the doubts that stop people from contacting you.
6. Measure and improve
Your Flixy dashboard shows visitors, sources, clicks, scroll depth and form conversions. If people leave before your contact section, move it up. If a button is never clicked, rename it. Ask the chat to apply changes in seconds.
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