Your prompt is the brief you would give to a web agency. The AI can work miracles with one sentence, but the more precise you are, the closer the first version is to what you have in mind — and the fewer edits you will need. Here are the seven ingredients of a great prompt.
1. Who you are
Start with your business name, your activity and your location. “A website for Casa Lumière, a boutique guesthouse in Marrakech” gives the AI your name for the logo and titles, your industry for the structure, and your city for local SEO and the map.
2. Who it is for
Describe your ideal customers: “for couples and travelers looking for authenticity”, “for small businesses without an IT team”, “for families with young children”. The AI adapts the tone, the arguments and the calls to action.
3. What visitors should do
A website has a job. Book a table, request a quote, buy a product, call you, subscribe… Say it explicitly: “the main goal is to get appointment requests”. The AI will place the right buttons and forms in the right places.
4. The style you like
Use simple words: warm, minimal, luxurious, playful, corporate, natural, bold. Add colors (“terracotta and off-white”, “navy and gold”) and, if you want, references: “a bit like an Apple product page”. Mention fonts if you care: “serif titles”.
5. The pages and sections
List what you want: “Home, Rooms with prices, Experiences, Gallery, Reviews, Contact”. If you want a single page, say “one-page website”; for several pages say “multi-page website”. You can always add pages later by chat.
6. The features
Online store, booking system, quote form, newsletter, WhatsApp button, map, FAQ, price list, menu, downloadable brochure… The setup wizard will also offer these options, but listing them in your prompt saves time.
7. Real information
Real phone number, address, opening hours, prices and services make the site immediately usable. Anything you do not provide will be written as a realistic placeholder that you must review before publishing.
A complete example
Create a multi-page website for “Casa Lumière”, a boutique guesthouse in Marrakech aimed at couples and travelers looking for authenticity. Style: warm, elegant, terracotta and off-white, large photos, serif titles. Pages: Home, Rooms with prices, Experiences, Gallery, Reviews, Contact. Features: booking request form, WhatsApp button, map, FAQ, newsletter. Languages: English and French.
Common mistakes
- Too vague: “a nice website for my company” — the AI will guess everything.
- Contradictions: “minimal and full of animations and colors”.
- Copying another brand: describe a style, do not ask to copy a trademarked design or content.
More guides: From prompt to first visitors in 15 minutes · How to choose a great domain name · SEO basics: get found on Google · Turn visitors into customers · Editing your website by chat: 30 requests that work · Launch a small online store · The local business website checklist ·