Your domain name is your address on the internet. It appears on your business cards, in your emails and in every search result. Choosing well takes five minutes and lasts for years.
The golden rules
- Short: ideally under 15 characters.
- Easy to say and spell: if you have to spell it on the phone, it is too complicated.
- No hyphens or numbers, unless they are part of your brand.
- Close to your business name, so customers find it intuitively.
- Future-proof: avoid limiting words if you plan to grow (“paris-plumber” when you may expand nationally).
Which extension?
.com remains the most trusted worldwide. A country extension (.fr, .es, .de, .it…) is excellent if your customers are local and builds trust in that country — note that some require residency or identity checks. Newer extensions like .studio, .store, .online or .site are often available and cheap the first year, but always check the renewal price, which Flixy shows during search.
If your name is taken
- Add your city: lumiere-marrakech.com.
- Add your activity: lumieresuites.com.
- Use a short prefix or suffix: getlumiere.com, lumierehq.com.
- Try another trusted extension.
Avoid legal trouble
Never register a name containing someone else’s trademark. Trademark owners can recover such domains through dispute procedures and you could be liable. When in doubt, search trademark databases first.
How Flixy handles your domain
Flixy registers and manages the domain for you, connects it to your website, renews it while your subscription is active and can transfer it to you on request. Read our Domain Name Policy.
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